CHINA BRAND GLOBALIZATION 100 RESEARCH
CBG100 is the flagship case program within a long-term research system, not a commercial award or simple ranking. The program moves from 500+ observation through annual research candidates and a reviewed formal longlist, and forms 100 in-depth cases through expert review, examining how enterprises enter markets, build brands, allocate resources, establish channels and organize global capabilities.
RESEARCH FRAMEWORK
The scope covers enterprises and brands from mainland China, Hong Kong SAR, Macao SAR and Taiwan with significant global operations, professional branding or international service capabilities. It includes consumer brands, B2B professional brands, OEM/ODM manufacturers, platforms, infrastructure enterprises and global service brands.
The 500+ observation layer establishes a broad and dynamic boundary. Research subjects then enter evidence collection, case writing and fact-checking. Only complete or equivalently mature research that passes quality review becomes eligible for the formal annual research longlist and expert review; the annual 100 cases are formed through explicit annual selection.
Priority sources include annual reports, exchange filings, government and regulatory documents, international organizations, formal company disclosures and authoritative databases. Verified facts, company statements, third-party judgments and research judgments are clearly distinguished.
The observation pool and longlist are dynamically updated, while annual 100 cases are formally published each year. Historical records remain traceable through evidence cutoff dates, revision numbers, Case IDs and research status.
ANNUAL RESEARCH PROGRAM
A knowledge-production process from broad observation to deep research, expert review and formal publication.
Continuously identify enterprise entities with global operations and research value, and update profiles, sectors, origins, globalization modes and research status.
Select research subjects from the observation layer, complete the case article or equivalent research, and conduct company fact-checking, necessary interviews, editorial review and evidence review.
Research that reaches the completion and quality review threshold becomes eligible for the annual longlist and expert review. No under-researched subject is added merely to reach a numerical target.
Review representativeness, evidence completeness, methodological consistency and research boundaries to form the annual 100 cases, annual report and publication activities.
Research quality takes priority. Specific quantities and timing may be adjusted according to evidence availability, company fact-checking and expert review.
