CASE RESEARCHBGAI-A-002ZTE
中兴通讯以通信标准、网络设备、全球交付与本地服务为基础，持续参与世界信息基础设施建设，并在人工智能时代把连接、算力、终端和行业应用组织为全栈能力。 其案例表明，专业科技品牌的全球化不仅依靠技术与成本，更取决于能否把运营商共创、知识共享、网络安全、出口合规和长期可靠性转化为跨市场信任。
Structured Case
科技、数字与智能终端技术运营商网络本地交付B2B
View case dossier →
2027 · ANNUAL RESEARCH PROGRAM
CHINA BRAND GLOBALIZATION100
中国品牌全球化100案例
RESEARCH CHINESE BRANDS · EXPLORING A GLOBAL PATH
A long-term annual research program connecting a structured case library, a 200-entity research longlist, transparent methodology and phased expert review.
Case libraryAnnual longlistMethodologyExpert review
Initiated by CUC Brand Glocal Research Centre, Communication University of China
ANNUAL RESEARCH FUNNEL
500Observation poolContinuous tracking→
2002027 research longlistAnnual research subjects→
100Annual 100 targetSubject to verification and review
RESEARCH ASSETS
11Structured cases43 research manuscripts recordedFEATURED CASE RESEARCH
Selected structured case research
Structured dossiers are shown before other research products to make the evidence base immediately accessible. Status does not imply final selection for the annual 100.
CASE RESEARCHBGAI-A-002LECASE RESEARCHBGAI-A-003
Lenovo
联想通过并购整合、全球供应链、多品牌运营和本地市场组织，把中国企业的规模与国际技术、人才、渠道和服务体系连接起来，形成高度全球化的科技公司。 其案例说明，跨国品牌不是把总部能力向外复制，而是让全球资源能够共同决策、共享平台并围绕客户价值形成共识；并购只是入口，持续协同才是全球化能力。
Structured Case
科技、数字与智能终端并购全球组织品牌组合B2B
View case dossier →XICASE RESEARCHBGAI-A-004
Xiaomi
小米以智能手机连接全球用户，以互联网模式、社区互动和高效率供应链扩大规模，再把可穿戴、家居、软件与零售组织成跨设备生态，并向汽车与人工智能延伸。 其案例显示，生态型品牌的全球化不是产品数量增加，而是让用户、设备、数据、渠道和伙伴共享同一体验；规模效率必须与高端认知、隐私合规和本地服务同步升级。
Structured Case
科技、数字与智能终端生态链性价比渠道本地化B2C
View case dossier →viCASE RESEARCHBGAI-A-007
vivo
vivo以长期扎根的渠道、制造、服务和用户洞察进入全球市场，并以移动影像、设计与系统体验持续提升品牌价值，让本地化从销售策略转化为产品和组织能力。 其案例说明，消费科技品牌的全球化既要共享研发和质量底座，也要让当地伙伴与用户参与价值创造；市场深度、技术识别度和服务可信度必须同步形成。
Structured Case
科技、数字与智能终端产品渠道体育营销本地化
View case dossier →TRCASE RESEARCHBGAI-A-008
Transsion
传音以非洲为起点，围绕肤色影像、语言、续航、信号、渠道和售后解决具体需求，并通过TECNO、Infinix、itel与Carlcare形成多品牌、多层级的全球南方运营体系。 其案例表明，新兴市场全球化的关键不是输出既有产品，而是把在地问题转化为研发、渠道和服务能力；真正的壁垒来自长期知识积累与组织协同。
Structured Case
科技、数字与智能终端深度本地化多品牌渠道B2C
View case dossier →DJCASE RESEARCHBGAI-A-009
DJI
大疆把飞控、云台、影像、图传、电池、软件和工业设计整合为易用产品，使专业航拍进入大众创作，并把同一技术底座延伸至农业、测绘、能源与公共安全。 其案例说明，品类定义型品牌的全球化来自系统创新、用户社区与场景生态共同成长；技术领先必须与飞行安全、数据治理和监管信任同步建设。
Structured Case
科技、数字与智能终端技术产品开发者生态垂直场景B2C
View case dossier →INCASE RESEARCHBGAI-A-010
Insta360
影石创新以全景成像、防抖、隐形自拍杆、AI剪辑和云服务，把‘先拍摄、后取景’转化为新的创作方式，并以Insta360品牌进入全球消费影像市场。 其案例表明，年轻科技品牌可以通过品类创新、软件体验和创作者内容迅速全球化；高速增长同时要求处理盈利、专利、质量与多品类扩张的边界。
Structured Case
科技、数字与智能终端品类创新内容生态全球电商B2C
View case dossier →ANCASE RESEARCHBGAI-A-011
Anker
安克创新以充电产品切入全球电商，通过用户评价、数据反馈和供应链迭代形成数字原生能力，再以Anker、eufy、soundcore与Anker SOLIX扩展多品牌智能硬件矩阵。 其案例说明，跨境电商可以成为品牌学习系统而非单纯销售渠道；真正的全球化升级在于降低平台依赖、建立原创技术、线下服务和产品安全信任。
Structured Case
科技、数字与智能终端跨境电商多品牌产品创新B2C
View case dossier →CASE RESEARCH DATABASE
Search the case research database
The current database contains 140 case profiles and 43 research manuscripts. 11 have completed structured publication mapping.
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