中国品牌全球化100研究CHINA BRAND GLOBALIZATION 100 RESEARCH
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Outbound research

RESEARCH & OUTPUTS

Research updates and outputs

Annual plans, research progress, phased outputs, reports, thematic releases and BGAI updates are organized in one channel.

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Approved English editions. Further Chinese originals are labelled at their links.

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Published article · English edition

Sungrow: A Case Study on the Globalization of a Chinese Brand

The arrival of an energy storage system at a UK project site does not mean that the investor has already acquired an operational energy asset. The equipment must still undergo installation, commissioning, and grid connection, and interface with subsequent trading and maintenance arrangements. The case of Sungrow is well-suited for understanding the globalization of Chinese new energy brands through this interface between delivery and operation.

Published article · English edition

Yutong Bus: A Case Study on Chinese Brand Globalization

For public transit operators, purchasing a vehicle is only the beginning of a partnership. Vehicles must maintain high availability over many years; troubleshooting, spare parts supply, and driver habits all affect whether a procurement proves worthwhile. The research value of Yutong lies precisely in observing how a Chinese bus manufacturer extends cross-border transactions into this prolonged lifecycle of operation.

01RESEARCH CHANNEL

Research progress

Observation-pool updates, longlist research progress, company fact-checking, expert seminars and industry-belt fieldwork.

Verified publication pending
02RESEARCH CHANNEL

Research outputs

Annual cases, industry-belt reports, thematic studies, methodology updates and publications.

Verified publication pending
03RESEARCH CHANNEL

Annual reports & research services

Annual report access and reservations, research cooperation and information services.

Annual report service →
04RESEARCH CHANNEL

BGAI · Brand Globalization AI Research Platform

Core service: outbound decision research. Research the product, market, customer, competition and entry route before committing overseas.

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RESEARCH IN PRACTICE

Research beyond the desk

Three linked practices connect training, field evidence and academic dialogue. Program details will be published only after confirmation.

01

To enterprises, industrial belts and world markets

The proposed young-researcher track connects interviews, fieldwork, case writing and evidence checks. Participation details remain to be confirmed.

02

Understanding requires first-hand field evidence

Public data and AI can surface leads; enterprise interviews and fieldwork provide context for decisions and help cross-check evidence.

03

Turning global enterprise practice into research questions

Academic dialogue will connect brand, organization, industry, market and cross-cultural communication questions with verifiable case materials.

CBG100 official visual identity2027 · RESEARCH CYCLE

ANNUAL RESEARCH PUBLICATION

An annual opportunity to reconsider how Chinese brands go global

Annual publication is a staged release of verified research, not a one-time ranking. Case studies, industry-belt research and methodology updates will be presented when approved.

  1. 01Continuous observation
  2. 02Research and evidence review
  3. 03Company fact-check
  4. 04Expert review
  5. 05Annual publication
Open 2027 plan