BRAND GLOBALIZATION RESEARCH ALLIANCE
The Brand Globalization Research Alliance connects universities, research institutions, enterprises and young researchers through shared questions, shared cases, joint fieldwork, academic seminars and research publication. It is a long-term collaborative research network rather than a one-off event platform.
The Alliance connects globalizing Chinese enterprises, universities and researchers, industry experts, industrial institutions and professional-service partners through case research, industry-belt studies, enterprise fieldwork, thematic research and professional exchange.
Initiated by the Brand Globalization Research Centre (ASEAN), Communication University of China, it is an open research and practice network rather than a conventional commercial membership organization.
Enterprise, institutional, expert and research members may participate through fieldwork, interviews, data verification, case contribution and thematic research.
Joining first means participating in a research network, rather than receiving a package of member services.
Research Partners contribute to research and verification; Verified Service Resources have relevant capabilities subject to basic verification; Commercial Partners have an explicit commercial relationship.
No role automatically implies recommendation or endorsement. Enterprises retain responsibility for independent judgment and professional due diligence.
Public knowledge and sustainable deep research require different access arrangements. Annual 100 Cases reports are intended principally as a public knowledge good; higher-cost field research may use research, data, knowledge contribution or paid access on a project basis.
Knowledge for Knowledge: credible experience, data and research contributions may support access, but never create automatic professional identity.
Participants may submit cases, take part in surveys or interviews, verify industry-belt information and join thematic research.
Non-public material does not become public automatically; any publication requires separate project-specific confirmation.
Enterprises may submit questions on target markets, sites, supply chains, brand entry, compliance, certification, talent and infrastructure.
Enterprise Passport × Industry Belt Passport is reserved as a future research-matching framework, not an automated score or recommendation engine.
We welcome enterprises, institutions, experts, teachers, researchers and students willing to share credible experience and support long-term knowledge accumulation.
Research access and alliance identity are separate. Professional appointments require independent selection and invitation; they are never automatic benefits of registration, payment or points.
IDENTITY ≠ ACCESS
Research access and alliance identity are separate. Professional appointments require independent selection and invitation; they are never automatic benefits of registration, payment or points.
PARTICIPATION & CO-CREATION
Join case interviews, fieldwork or thematic research when a project matches your expertise.
Contribute verifiable enterprise practice, data and local knowledge under project-specific consent.
Take part in research seminars and discussions of published methods and findings.
Access public research releases; deeper collaboration and attribution follow the relevant project agreement.
For research cooperation, write to dingjian.liu@cucasean.org
JOIN THE ALLIANCE
Contact the research team to discuss participation and collaboration.
Please email your name, institution, research interests and the support or collaboration you seek.
Contact us →dingjian.liu@cucasean.org
Globalization needs not only stories of success, but a long-term record of real practice.
About the Centre