BGAI BRAND GLOBALIZATION RESEARCH ALLIANCE
Connecting enterprises, researchers, experts and professional institutions to study the real practice of Chinese brand globalization.
Research → Enterprise → Service → Practice → Data → Research
An open research and practice network that turns enterprise experience into knowledge—and research back into practice.
The Alliance is initiated by the CUC Brand Glocal Research Centre around its long-term case and industry-belt research programs.
Chinese enterprises are entering a phase in which companies, brands, supply chains, organizations and industrial ecosystems globalize together.
Initiated by the CUC Brand Glocal Research Centre, the Alliance connects enterprise practice with the China Brand Globalization 100 Cases and Global Industry Belt research programs. It is a research network, not a conventional commercial membership organization.
Enterprise, institutional, expert and research members may participate through fieldwork, interviews, data verification, case contribution and thematic research.
Joining first means participating in a research network, rather than receiving a package of member services.
Research Partners contribute to research and verification; Verified Service Resources have relevant capabilities subject to basic verification; Commercial Partners have an explicit commercial relationship.
No role automatically implies recommendation or endorsement. Enterprises retain responsibility for independent judgment and professional due diligence.
Public knowledge and sustainable deep research require different access arrangements. Annual 100 Cases reports are intended principally as a public knowledge good; higher-cost field research may use research, data, knowledge contribution or paid access on a project basis.
Knowledge for Knowledge: credible experience, data and research contributions may support access, but never create automatic professional identity.
Participants may submit cases, take part in surveys or interviews, verify industry-belt information and join thematic research.
Non-public material does not become public automatically; any publication requires separate project-specific confirmation.
Enterprises may submit questions on target markets, sites, supply chains, brand entry, compliance, certification, talent and infrastructure.
Enterprise Passport × Industry Belt Passport is reserved as a future research-matching framework, not an automated score or recommendation engine.
We welcome enterprises, institutions, experts, teachers, researchers and students willing to share credible experience and support long-term knowledge accumulation.
Research access and alliance identity are separate. Professional appointments require independent selection and invitation; they are never automatic benefits of registration, payment or points.
IDENTITY ≠ ACCESS
Research access and alliance identity are separate. Professional appointments require independent selection and invitation; they are never automatic benefits of registration, payment or points.
JOIN THE ALLIANCE
This is a transparent front-end preview; no submission is stored until a reviewed backend is connected.
Globalization needs not only stories of success, but a long-term record of real practice.
About the Centre
