Under observation
An annual observation snapshot drawn from the growing long-term registry.
· RESEARCH METHODOLOGY
China Brand Globalization 100 Cases Research Methodology
Explore the research framework, evidence standards and review process. The reviewed English edition is in preparation.
RESEARCH SCALE
Observation, research and reviewed cases
In-depth research
Research subjects advance after substantial case work, editorial review and evidence checks.
Annual cases
The annual representative collection is formed only after expert review.
The formal English methodology will follow terminology review and human editorial verification. The chapter architecture below corresponds one-to-one with the Chinese methodology.
RESEARCH SUMMARY
Research summary and key findings
CBG100 is an annual case-research system built on continuing observation, structured evidence, company fact-checking and expert review.
CBG100 is designed as a continuing annual research program rather than a commercial ranking. Its observation pool, annual research longlist and annual cases represent increasing research depth, not escalating awards. The English methodology page currently provides an editorial structure; a fully reviewed English edition remains a separate publication task.
- Research depth and publication status are recorded separately.
- The three research layers are not presented as a ranking hierarchy.
- Evidence, fact-checking, expert review and revision history are part of the intended governance process.
Reviewed or updated: 2026-09-16
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Introduction
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1. Positioning: from rankings to annual case research
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2. Research subjects and scope
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3. Annual research funnel: 500 → 200 → 100
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4. Ten primary sectors and cross-cutting tags
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5. Core framework: beyond a single score
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6. Evidence: public, traceable and reviewable
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7. Research outputs and supporting evidence
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8. Company fact-checking
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9. Expert review and governance
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10. Global responsibility and ESG
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11. International communication and digital brand observation
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12. Annual updates, version control and transparency
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13. Distinction from conventional rankings
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14. Boundaries and disclaimer
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